The Gen Z consumer is redefining how we shop for clothes and shoes, demanding a seamless blend of practicality, social engagement, and cutting-edge technology. According to Statista, clothing and shoes are the top e-commerce categories for this generation, with Gen Z leading the charge in mobile-first shopping behaviors. With 76% of consumers buying directly from online marketplaces¹, the importance of creating immersive, efficient, and engaging shopping experiences cannot be overstated.

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Mobile: The First Stop for Shopping Journeys

Gen Z thrives on convenience. Research shows their preferred method of pre-purchase research is via mobile apps, with the majority starting their shopping journeys in online stores accessed through mobile phones. Social commerce—a growing trend where consumers shop directly on social media platforms—has become an integral part of this process.

Platforms like Instagram and TikTok are where Gen Z is most likely to make a purchase, with 70% of Gen Z users having bought products on Instagram and 63% on TikTok.² The simplicity of seeing a product in a post and buying it with a few taps is tailor-made for a generation that values speed and convenience in everything do.

3D Modeling and Fitting: Enhancing the Experience

While the appeal of social commerce lies in its ease of use, challenges like fit and quality assurance still persist in e-commerce. That’s where technologies like 3D fitting and 3D modeling come into play. For a generation that prioritizes practicality but also seeks brands with strong digital identities, 3D fitting solutions bridge the gap between convenience and confidence. They allow Gen Z shoppers to visualize how items will look and fit without needing to leave their screens. This innovation not only reduces return rates but also creates a memorable and tech-savvy shopping experience that resonates with Gen Z’s expectations.

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Branding for the digital generation

It’s no secret that branding matters to Gen Z, but it’s not just about aesthetics; it’s about alignment with values and creating meaningful digital interactions. TrueToForm empowers businesses to stand out by integrating 3D fitting and 3D modeling technologies into their e-commerce platforms. With these tools, brands can deliver on the promise of convenience, style, and efficiency—all key factors in building trust and loyalty among Gen Z shoppers.

The Takeaway

Gen Z has set a new standard for the fashion industry. They want brands to meet them where they are—on mobile devices, in social media feeds, and with tools that make online shopping effortless. Our advanced 3D fitting and 3D modeling solutions enable businesses to cater to this tech-savvy generation and capture their attention in a crowded digital marketplace.

Sources:

1.Gen Z online shopping behavior –statistics & facts | Statista

2.Gen Z Online Shopping Behavior 2024:Social Commerce, Sustainability, Trends - ECDB

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